1) Factory direct shopping at factory direct pricing
Buying direct from manufacturers is an emerging trend in consumer purchasing. Consumers are increasingly aware of the high costs that a traditional retail store adds to their purchase.
2) Research and comparative shopping
The internet is great for shoppers seeking a lot of information before making a purchase. On the internet you can research, compare specifications and compare prices and then select the best combination of features of merchandise, price and freight charges.
3) Value and Quality
Buying 'Factory Direct' makes sense especially on the Internet. Internet shopping eliminates the middleman / distributor and provides the best value to the enduser.
Why trust a hobby clubmaker in your neighborhood or a part time operation on the web to fit your clubs if you can get high quality custom fitted clubs from a specialized and experienced company at the same low price or even below?
Internet shopping offers "No sales tax" outside California.
You can search the internet and compare specifications & different offers from the privacy of your home and at any time. You are just a mouse click away but not subject to any pressure. At today's high gasoline prices you can save several trips to a clubmaking store for fitting sessions.